by Brandon Smithwrick


Instagram DM Template: If You’ve Worked with Brands Before

Hi [Brand Name],

I’m [Your Name], a [Creator/Marketer/Influencer] with [X followers] on [Platform(s)]. I’ve worked with brands like [Brand 1], [Brand 2], and [Brand 3] to create [engaging content, paid social campaigns, UGC, etc.].

I’d love to explore a collaboration with [Brand Name] on [specific content type]. Let me know if this is the best place to connect or if there’s someone I should reach out to!

Looking forward to chatting.

Best,

[Your Name]

Why This Works:

Personalized: Uses the brand’s name to make it feel less like a mass pitch.

Credibility Boost: Includes social proof (follower count + past brand collabs).

Clear Intent: Mentions the type of partnership but leaves room for discussion.

Easy to Respond To: Ends with a simple “is this the right contact?” vs. a hard sell.


Instagram DM Template: If You Have No Brand Experience

Hi [Brand Name],

I’m [Your Name], a content creator specializing in [niche], and I’d love to create UGC for [Brand Name].

I create [engaging/story-driven] content that helps brands connect with their audience through [short-form videos, product demos, testimonials, etc.]. I’d love to collaborate and create high-quality content for your [social media, paid ads, or website].

Let me know if this is the best place to connect or if there’s someone I should reach out to! Looking forward to hearing your thoughts.

Best,

[Your Name]

Why This Works:

Focuses on Content Skills (instead of audience size)

Clearly Positions UGC Value (usable for organic + paid content)

Simple & Easy to Respond To


Brand Collaboration Email Template

Subject: Brand Collaboration with [Your Name]

Hi [Brand Rep’s Name],

I hope you’re doing well! I’m [Your Name], a [Content Creator/Influencer] who specializes in [your niche]. I received your email via the [Brand] Instagram team. I create content that engages [brand’s target audience] and helps brands like [mention a brand] connect with their ideal customers.

I’d love to explore a potential collaboration with [Brand Name] and discuss how I can bring value through [sponsored content, social campaigns, brand storytelling, etc.]. I’ve worked with brands like [list relevant brands], creating [high-performing content, driving engagement, etc.].

Would love to learn more about your marketing priorities and see how we can collaborate. Looking forward to your thoughts!

Best,

[Your Name]

[Your Portfolio Link]

[Your Social Handles]

Why This Works:

Keeps the Conversation Warm (Acknowledges their response)

Positions You as a Problem-Solver (Focuses on their needs, not just pitching)

Opens the Door for Negotiation (Mentions portfolio + rates without being pushy)